About
From living traditions
to unforgettable experiences.
Who We Are
SURUH is a cultural-entertainment company connecting authentic Rajasthani folk singers, musical groups and traditional performers with people, events and spaces across India.
Our Vision
To make India's rich living musical traditions easier to discover, experience and celebrate.
Our Mission
To create meaningful connections between traditional singers and audiences while creating professional, respectful and sustainable opportunities for folk performers.
Our Cultural Focus
Our focus is rooted in Rajasthan, with a special emphasis on Manganiyar and Rajasthani folk singers and groups, alongside Sufi, Qawwali and Bhajan traditions and selected Kalbeliya dance performers.
Our Approach
We don't simply list performers. We carefully curate the right singer, musical group or traditional performer to match the mood, audience and occasion.
Why SURUH
01
Authentic Singers
Vetted performers rooted in living traditions.
02
Curated Matching
We recommend singers based on your event, audience and setting.
03
Pan-India Availability
Singers can be arranged across major cities and destinations.
04
Customized Performances
Formats can be adapted to the occasion and audience.
05
Seamless Coordination
From singer selection to event-day coordination.
SURUH doesn't just book singers. We help people discover the traditions, instruments and stories behind the performance.
Let's find the right singer for your event.
Tell us about the occasion, audience and setting. We'll come back with curated singer options and a customized quotation.